BODEN

SS CAMPAIGN

Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.

“The greenest thing you can do? Not buy any clothes.

But as we’re in the business of making clothes, we want to ensure they have a life beyond your wardrobe (and never, ever end up in a landfill). Mend them. Share them. Put them through their paces. Feel fantastic and then let someone else feel fantastic, too.

Make memories. Make informed choices. Make life as good as it can be. We’ll just make it all a bit brighter, and try to do it all a bit better.”

– Johnnie Boden