CHASIN´
SS Collection
CHASIN’ is a modern performance jeans brand for men. A brand with a positive never stop attitude.
“We continue to make our collection more sustainable. In this process, we constantly source sustainable fabrics and methods, one of which is Wiser Wash. This unique and patented denim washing process reduces water use, by saving approx. 53%, and reduces energy consumption by approx. 40%. Furthermore, Wiser Wash eliminates all hazardous chemicals such as hypochlorite and only uses Ozone for bleach treatments instead of more harmful chemicals.
We also use Rayon denim or ‘silk denim’. It’s created out of wood fiber for lower environmental impact. For collections pieces we also keep on expanding the usage of organic textiles, rightfully earning the Global Organic Textile Standard certificate (GOTS).”
Client: Chasin´
Photographer: Joost Vandebrug
Marketing Manager: Simone Nass
Producer: Fleur Van Droffelaar
Production Service Company: Santa Ibiza
Shot in Ibiza